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Research papers

Marketing adverting patterns

The analysis described in this paper is different from our other examples. It uses panel data, which is under-represented in this both. It treats advertising in the simplest possible terms - as cash expenditure. There is therefore little opportunity...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: James O. Peckham
June 15, 1980
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Citation

Peckham, J. O. (1980a, June 15). Marketing adverting patterns . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-adverting-patterns-


Research papers

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: James O. Peckham
September 1, 1974
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Citation

Peckham, J. O. (1974a, September 01). Marketing advertising patterns . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-advertising-patterns-